mix & mash

2011 winners

Congratulations to our 2011 winners

Supreme Data Mashup

  • MSI
    Sponsored by:

    Ministry of Science and Innovation

"100 Companies" by Alex Gibson & Graham Jenson


Supreme Mashup Winner Large


This mashup lets you interactively say "what if" to scenarios like doing more tourism, or doubling down on agriculture, or mining the conservation estate. It's a fantastic use of interactive technology and public data to make sense of a topical problem. Award sponsored by the Ministry of Science and Innovation

The $10,000 supreme award goes to the data mashup that best shows the value of open NZ data or content, is well designed, and is insanely great.

Selected Judges' Comments

"A great use of interactive technology to teach people about NZ's economy. Multiple datasets are combined in a way that's easy to use and understand, while allowing you to drill down to get more information. Looks pretty too."

"Data-based arguments for a clearly communicated positions - imagine that! Very slick separation of the economic dimensions under debate. Specific, and wide-ranging references"

"I really liked that there was a clear goal in mind with the project. The creators drew from Sir Paul Callaghan's StrategyNZ keynote regarding the future message about what our economy should do to increase its prosperity. The creators then took the time to build something that would communicate this to the general public. Having a specific objective meant that the contestants could explore and include several datasets. 100 companies draws from a very large number of sources, including the OECD. There would have been a huge deal of data cleansing going on behind the scenes."

"I love projects that draw me in and encourage me to experiment, which this did."

Alex and Graham's description of the entry

100 Companies is a fresh perspective of New Zealand's current economic situation, it allows users to view New Zealand's economy and adjust determining factors that affect our prosperity. Our overall goal is to dispel some of the myths used to justify some current policies, and inform the public to consequences of governmental decisions. We dispel myths surrounding the key questions “what happens if we increase tourism?”, “What happens if we increase dairy?”, “how long will our resources last?”, “what does New Zealand actually make”, and most importantly "What do we need to invest in to make New Zealand Prosperous?". To answer these questions we have collected data from numerous sources (including government, industry and academia), aggregated the knowledge into New Zealand specific standards (NZSIC, NZHIC), and modelled our projections using reasonable assumptions. To present this information we use intuitive, interactive data visualisation techniques, and the latest web standards available. We aimed to portray the information and visualisation in an original, appealing manner for general consumption. We’ll have achieved what we set out to do if this visualisation informs people’s decisions about tourism, dairy, mining, manufacturing and New Zealand’s way forward.


Inspired by: StrategyNZ: Mapping our Future 2011
by Sir Paul Callaghan licence: Standard YouTube License

NZSIC06, source: Industrial classification
licence: Creative Commons 3.0 New Zealand

NZHSC, source: New Zealand Trade
licence: Creative Commons 3.0 New Zealand

GDP Per Industry, source: GDP Quartley Report 2009
licence: Creative Commons 3.0 New Zealand

Work hours per Industry per capita, source: QES Quartley Report 2009
licence: Creative Commons 3.0 New Zealand

GDP Per Capita, source: OECD Stats Report 2009
licence: OECD

Additional Values, source: Australian Bureau of Statistics
licence: Creative Commons 2.5 Australia

Tourism Satellite, source: Tourism Satellite 2010
licence: Creative Commons 3.0 New Zealand

Accommodation Percentages, source: Accommodation Survey 2011
licence: Creative Commons 3.0 New Zealand

Average Length of Stay, source: International Visitor Survey
licence: Creative Commons 3.0 New Zealand

Land use, source: Agricultural-census
licence: Creative Commons 3.0 New Zealand

Dairy Cattle by region, source: Agricultural Production Statistics
licence: Creative Commons 3.0 New Zealand

Potential Dairy Land use, source : How does Changing Land Cover and Land Use in New Zealand relate to Land Use Capability and Slope? by Maribeth Todd and Suzi Kerr
licence: Not Stated

Estimates of Mineral Wealth, source: The Natural Resource Potential of New Zealandby Richard Barker
licence: Not Stated

Production Values, source: New Zealand Coal, Industrial Minerals and Metallic Minerals Production Survey
licence: Not Stated

Contribution to GDP, source: Maximising our Mineral Potential
http://www.nzpam.govt.nz/cms/xls-library/minerals-facts-figures/2009 Mining Production Stats.xls
licence: Not Stated

Included Companies, source: Technology Investment Network Rankings (TIN100)
licence: Not Stated

Company Revenue and Employees Figures sourced from public company reports. Estimates and Predictions, source: Here’s how we catch Australia by Catherine Beard
licence: Not Stated

Remaining Information, source: Wikipedia
licence: Creative Commons Attribution-ShareAlike 3.0 Unported License

All of sources can be found in a better format on our references page: